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Deen to tell her side of downfall

In a video on her new website, the Paula Deen Network, the celebrity chef will talk about the public relations disasters that cost her nearly all of her book, TV and endorsement deals.
Website charges fee for videos

Paula Deen is ready to tell her side of the story behind the racist remark that decimated her career, but you’ll have to pay to hear it.

The former Food Network star has been working on a documentary about herself and her downfall — triggered in 2013 by her acknowledgment that she’d used a racial slur in the past — but it will only be available to subscribers of her new website, the Paula Deen Network. Recipe content on the site is free, but viewers will need to pay $9.99 a month to view videos.

“We hope to have it out the first of the year and tell everybody the true story of what really happened,” Deen said of the documentary during a recent telephone interview. “It was a painful year for me. It was a hurtful year when I found myself being labeled for something I was not.”

The website, which launched Wednesday, features an ambitious array of original video content, including traditional cooking shows as well as lifestyle and game show segments, all starring Deen and her sons.

The site, which has no outside advertising or sponsors, also includes thousands of Deen’s recipes, as well as menu planning tools.

The site and documentary are part of a larger effort by the star and her backers to resuscitate her career after a one-two punch of public relations disasters cost her nearly all her book, TV and endorsement deals.

In 2012, she was criticized for announcing she had both diabetes and a lucrative endorsement deal for a drug to treat the condition she’d hidden until then. A year later, during a legal dispute with a former employee who accused her of racial discrimination and sexual harassment, she acknowledged having used racial slurs in the past.

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