Pet rock creator Gary Ross Dahl dies at age 78
Gary Ross Dahl
JACKSONVILLE, Ore. — Gary Ross Dahl, the creator of the wildly popular 1970s fad the Pet Rock, has died at age 78 in Oregon.
The stones came in a cardboard box containing tongue-in-cheek instructions for “care and feeding.”
Dahl estimated he had sold 1.5 million of them at roughly $4 each by the time the fad fizzled. The Pet Rock required no work and no time commitment. He was a California ad executive in 1975 when he came up with the idea.
