They both lie as easily as they breathe. This ability has made Donald Trump and Hillary Clinton both fabulously rich and provides us great insight into who they are and how our economy is transforming.

Let’s start with Trump, who claims to be the wealthier of the two and is very eager to tell you so. We don’t actually know what Trump earns because, unlike any other presidential candidate in modern times, he has not turned over a single tax return. We do know that, in 1974, he became president of his father’s real estate firm, which was estimated to be worth about $200 million at the time. An estimate by Forbes recently put Trump’s net worth at $4.5 billion.

People can argue about how rich Trump is and whether he is self-made, but it is clear that he received a lot of advantages from his father. It’s also clear that Trump has grown this wealth significantly over his lifetime, and he has done this through hard work and solid calculated risk-taking.

It is also undeniable that Trump realized before many others the power of a brand. As early as the 1980s, Trump understood how media and culture were changing in a way that valued personalities and brands.

As media transitioned to sensationalism, Trump followed suit. In this process, Trump developed a skill of lying. His moneymaking machine was propelled by simple, ordinary and often contradictory lies that generated news and increased his celebrity.

He owns few of the buildings that have his name on them but also receives income from these properties with little financial risk. In this way Trump’s money is also of the new age, money made without the creation of any physical object but monetizing a brand. Trump’s currency is his celebrity, and he values that above all else.

Right around the time Trump started to make this transition, Bill and Hillary Clinton were leaving the White House, as she termed it, “dead broke,” even though she had two million-dollar-plus homes. Yet, today, she is worth more than $100 million. During that time she earned less than $200,000 a year as either a U.S. senator or secretary of state. So how could the couple have earned that much money in such a short time?

The majority of their income came from giving paid speeches, earning more than $150 million since 2001. Like Trump, the Clintons learned how to build a brand. But, rather then monetize it in real estate, they monetized it in the fuzzy area where governments, big business and nongovernmental organizations meet.

It’s a world in which there are fewer actual bribes than the conspiracy theorists like to tout, but there is simple — yet legal — corruption.

To be clear, no quid pro quo has been found regarding the workings of the Clinton Foundation or the couple’s speechmaking, but it is also clear that the Clintons have gone to great lengths to hide any possibility of one being found.

They took the unprecedented step of using their own server for doing the business of secretary of state. Once this server was discovered, she rushed to delete 32,000 e-mails, which she claimed were personal, before turning the server over to the FBI. As the FBI has disclosed, it found thousands of work-related e-mails that Clinton deleted in other people’s in-boxes, e-mails that should have been part of the public domain.

To protect this fuzzy system, Hillary Clinton has learned to lie as well. But unlike Trump, her lies are consistent and designed for precision and to deceive. The Clintons’ currency is power, and they have shown they will stop at nothing to protect it.

So while the average household income has declined by more than 10 percent in the last 16 years, Trump and Clinton have been able to use their celebrity and power to increase their incomes dramatically. In this way, the two presidential candidates are symbols of both the wealth divide and the new economy.

Trump is the symbol of a global brand rooted in personality and celebrity that has made New York City the center of the media world. Clinton is the symbol of the power and legal corruption of the political system that has made the counties surrounding Washington the wealthiest in the country.

Trump and Clinton are more alike than they would like to admit; they both have built a fortune from telling lies. And they have both shrewdly built their wealth in this new system that often values celebrity and access over merit.

On Nov. 8, voters will have to decide if they will continue to reward these individuals. Contrary to what the media tell you, there are other options.

Steve Welch is the founder and chairman of venture capital firm DreamIt Venture.