This image released by Warner Bros. Pictures shows characters Emmet, voiced by Chris Pratt, left, and Batman, voiced by Will Arnett, in a scene from "The Lego Movie."

Young and old fans alike know the joy of dumping a set of Legos on the floor and chucking that instruction manual. After all, throwing a portion of a helicopter on an incomplete racecar could produce the ultimate hybrid.

In “The Lego Movie,” the toy brand’s first theatrical feature (there have been previous straight-to-DVD movies and also video games), audiences are encouraged to wave off routine.

Lego doesn’t need a 3-D animated flick with a $60 million budget to drive sales, but it should expect a spike after this uproarious yet touching tale hits theaters.

When average construction worker Emmet (voiced by an endearing Chris Pratt) accidentally falls into a pit at his worksite, he is met by Wyldstyle (Elizabeth Banks), a sassy, Goth chick channeling Trinity in this “Matrix” for kids. Wyldstyle believes Emmet is a “Special” master builder who can save Bricksburg from the evil President Business (played with charming bite by Will Farrell), who wants to douse the town with a Krazy Glue-like substance called kragle.

Unfortunately, Emmet is a reluctant hero, but not because he’s shy. He’s just never really had an original thought. He’s been more than happy to adhere to every rule, become overly excited about taco Tuesday and adore any song on the radio. (The addictive “Everything Is Awesome” pops up throughout.)

A lax-toned Morgan Freeman plays Vitruvius, the almighty wizard who helps Emmet believe he’s more than just a mediocre block of plastic by encouraging him to trust his instincts.

Written and directed by Phil Lord and Christopher Miller (“Cloudy With a Chance of Meatballs”), “The Lego Movie” ranks high among other animated favorites about courageous toys, such as “Pinocchio” and “Toy Story.” Lord and Miller nail the fuzzy “believe-in-yourself” message and score with a spoof-heavy, yet engaging plot.

Film editors David Burrows (“Happy Feet”) and Chris McKay (“Robot Chicken”) create stop-motion animation that’s perfectly paced so the story never lulls. The facial expressions of the mini-figures move as any other animated characters would, but the Lego bodies remain robotic and true to real-life form.

Lord and Miller ensure that the laughs persist, as they focus on Legos’ ability to be the butt of the joke. Batman (Will Arnett), who plays a major supporting role, is a bit of a bully and when Emmet attempts to rally a band of familiar “good guys” with a speech highlighting his ordinariness, we see that Wonder Woman, the Teenage Mutant Ninja Turtles and even Milhouse from “The Simpsons” could care less. And by mingling the Lego world with “relics” like a Band-Aid, nail polish remover and a mostly eaten sucker (Vitruvius’ staff), the mockery ensues.

The filmmakers could have easily made one long, monotonous ad for the beloved brand that’s been around for more than 55 years. Instead they’ve created a delightful tale championing self-reliance and distinctiveness. And though it detours from a strict brick world in the final act, the cheery humor always clicks.