Here's Your Sign
Billboards can offer a great advertising value without marring the surrounding landscape.
Balancing those two objectives is a priority for Harmony Outdoor, a Butler-based company.
“We really want to live up to our name ... Harmony,” said Vance Smith, company vice president.
Harmony Outdoor continues to offer 90-plus billboard locations.
“Our boards are in highly visible locations where new billboard construction is prohibited,” Smith said.
At the same time, Harmony Outdoor is pursuing new sites.
Smith said outdoor advertising can accentuate any campaign, including print ads.
“It's an effective piece to the marketing mix,” he said.
Harmony Outdoor also is fortunate to be a sister company to the Butler Eagle. This means customers can select a variety of outdoor, print and online advertising.
Smith said partnering marketing objectives with Harmony Outdoor gives clients association with a duo of Butler County's leading companies while enabling the opportunity to support the local community instead of a national corporation.
“We have the ability to be a more complete marketing partner to our advertisers,” Smith said.“It's all about brand recognition. Our billboards are placed in high traffic locations that offer a visibility you just can't get with a quick radio spot or one time direct mail piece. Your board message is brief, but having 20,000 cars passing your sign on a daily basis is guaranteed ROI.”Smith said digital billboards are revolutionizing outdoor media. Because of that, he said Harmony Outdoor is looking to replace some of its basic billboards and upgrade to the latest technology within the next year.Still, Smith noted that it's important to Harmony Outdoor and to the landowners where the billboards are located that they do not conflict with the landscape. The company offers visually appealing and strategically placed billboards that are not overly obtrusive.For information, call Smith at 724-282-8020.
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