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Father's Day cards focus on fun

Since Father's Day — which is Sunday in case you've forgotten — was proclaimed an official holiday in 1966, dad's big day has celebrated the fishing, golfing, napping, grilling, remote-hogging, car-fixing, emotion-free money machine that he is.

Or so greeting cards would have us think.

Sweet and encouraging is a mainstay for holiday cards, their makers say, but funny sells better on Father's Day. The variety reflects shoppers' demands: Although we relate to our mothers with sentiment and flowers, we relate to dad through laughs and power tools. It's easier on him and us to laugh instead of cry, card companies say.

Furthermore, mom doesn't like to be the butt of a joke, whereas dad doesn't mind it so much.

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