Mars brewery promotes environmental stewardship through video
MARS — At first glance, beer and the environment are an odd combination.
But for Nick Salkeld, co-owner of Stick City Brewing Company, they’re a natural pairing.
Salkeld, whose family-owned brewery is located in Mars borough, said he has always been passionate about environmental causes. The name “Stick City,” he said, came from his childhood growing up in the city of Butler and taking weekends with his family to “go out to the sticks” and spend time in nature.
“It’s more expanded to the reasons why we were going out there and the benefits that we would get (through) the connection with nature,” Salkeld said. “We realized that, as my siblings and I got older and we would be sharing beers with mom and dad, the beer was like this conduit to connecting with each other while being outside, and finding the importance in those areas. It became a very big theme with the brewery, separate from the beer that we make.”
In August, Salkeld worked with the nonprofit Pennsylvania Parks and Forests Foundation, which produced an eight-minute video highlighting the importance of clean water and healthy forests in the process of brewing craft beverages. Along with Williamsport brewer New Trail Brewing Company, Salkeld discussed how closely clean water is linked to the quality and composition of beer.
“Clean water really is everything,” Salkeld said in the video. “It’s the fundamental basis that makes up beer. So having clean water, not just because it’s going into your product, but also for the cleaning aspects and sanitation aspects and brewing, means a lot to us.”
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