NEW YORK — For his latest role, Bradley Cooper leapt onto a hovering helicopter, rappelled down a 400-foot cliff and pulled himself across a 100-foot ravine in one of the harshest climates in North America.

His reward wasn't an Oscar nomination or a big box office hit. It was a hug from adventurist Bear Grylls and some words of encouragement.

“He smashed it,” Grylls says.

Cooper is one of several celebrities — including Benedict Cumberbatch, Cynthia Erivo, Russell Brand, Troy Kotsur, Rita Ora, Daveed Diggs and Tatiana Maslany — who put their survival skills to the test in a new season of Nat Geo’s “Running Wild with Bear Grylls: The Challenge,” premiering Friday.

“I’m really proud of this season. We’ve had incredible guests who pushed the boundaries in terms of terrain and the challenge,” Grylls told the Associated Press. “When there’s real tough weather with fun people, it’s often really compelling TV.”

The series pairs Grylls with a celebrity for 48 hours in a harsh environment. The first day, Grylls teaches key skills — climbing techniques, water-finding tips and fire-setting, among them — and then the guest must do them alone the second day.

Kotsur, who won an Oscar for “CODA,” was tested in the Scottish Highlands, descending 2,500 feet across eight miles of harsh terrain and freezing rivers, including a 150-foot rappel down a waterfall. Because Kotsur is deaf, the two men used rope tugs to communicate. Kotsur's reward: haggis, a Scottish delicacy in which organ meat is put inside a sheep's stomach and cooked.

Diggs, a city kid, finds himself in the inhospitable Great Basin Desert in Nevada.

“I don’t know how this is going to go and that’s why I’m doing it,” he says. Diggs learns how to use anchor points, track a target and make a signal fire. His dinner is a tarantula.

“It’s not what I was hoping for, I’m not going to lie to you,” Diggs says.

Grylls told the AP the best guests are always those who come with a willingness to go with it, not to look good.

“The wild is so unpredictable and stuff is always happening. You can’t look cool all the time in the wild,” he said.

The show is not just about survival. Grylls' guests usually open up and show a different side. Ora talks about her ties to Kosovo, Cooper seems unfazed eating mule deer tongue and Cumberbatch reveals stories about his grandfather. Over a campfire, Grylls goes deeper than many TV interviewers.

“It’s as much about the stars and their own personal journeys and struggles and battles as it is about the adventure and the places,” he says. “I think that combination works well because it doesn’t feel like a performance, like a chat show does, where you’re dressed up and made up and you get three minutes.”

Cumberbatch is taken to the Isle of Skye, where his grandfather trained as a submariner. He learns how to use climbing talons and how to tie an Italian hitch knot.

“It’s not the same as doing a stunt on a Marvel film. It’s a lot more real,” Cumberbatch says. His meal is seaweed and limpets — “Definitely al dente,” he jokes — and his bed is a wet field.

Ora arrives at the Valley of Fire in Nevada following a 15,000-foot skydive, learns a chimney climb, butchers a dead pigeon, sacrifices her lip balm to make a fire and uses a sock to soak up water. She and Grylls even dance on a rock ledge, casting their shadows tall.

“The wild strips us all bare, doesn’t it?” Grylls told the AP. “It’s like a grape when you squeeze us, you see what we’re made of. And that’s always the appealing part of ‘Running Wild’ — getting to know the real people.”

One commonality among the guests is that viewers will often hear it was the celebrity's parents who instilled in them a sense of adventure and testing themselves.

“It’s a reminder just how important parenting is,” Grylls said. “Almost invariably when I ask stars, ‘Where does it come from?’ they go, ‘Oh, my dad was amazing when I was really struggling at school.’ Or, ‘My mum was just such inspiration holding down three jobs.’”

“Running Wild with Bear Grylls" is only one of several shows the adventurist is juggling. On TBS this year, he debuted “I Survived Bear Grylls,” a competition series that bridges the survival and game show genres by having regular contestants recreate some of Grylls' stunts — like digging through poop or drinking urine. Younger fans can also enjoy “You vs. Wild,” an interactive Netflix show that asks viewers to choose how Grylls will make it out of the wilderness alive.

“I’m not going to be doing these shows forever but hopefully having an adventurous spirit and knowing the value of great friends and the power of a never-give-up attitude in the world — hopefully those things will keep going,” the 49-year-old said.

He seems to have tapped into something deep in the human DNA — a need to be able to start a fire, use tools and master the wild. But Grylls thinks it's more than that.

“I really believe it’s a state of mind. We don’t have to be in the wild to live an adventurous life,” he said. “It’s how we live our life, how we approach our work, our relationships, our dreams, our aspirations, our interactions with people. Are we leaning on the adventure side? Are we always pushing the boundaries, taking a few risks?”

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Rapper, producer and entrepreneur Sean “Diddy” Combs is asking the New York Supreme Court to enforce a 2021 agreement that requires spirits seller Diageo to treat his DeLeon tequila brand “at least as favorably” as its other tequila brands.

Combs signed and agreement with Diageo — which owns more than 200 brands including Guinness beer and Tanqueray gin — after what he says were years of neglect for DeLeon, a brand he established with the London company in 2013.

Combs’ lawsuit against Diageo was filed in May. But many details, including the 2021 agreement, were redacted at the time. On Wednesday, those details were released after Judge Joel Cohen ruled that Diageo could keep only limited portions confidential.

Combs says Diageo's treatment of DeLeon worsened after it bought two competing tequila brands: Don Julio in 2014 and Casamigos in 2017. Combs, who is Black, says Diageo positioned his tequila as an inferior “urban” brand and limited its distribution.

Diageo has denied Combs' accusations. In late June, it asked the court to compel arbitration or dismiss the suit. It is also in the process of terminating a partnership between Combs and Ciroc vodka, a brand he had promoted since 2007.

The newly public documents detail what Combs says was Diageo's repeated disinvestment in DeLeon. As of last year, DeLeon was distributed in 3% of possible outlets, for example, while Don Julio was in 36%. DeLeon has been listed as “out of stock” in major markets at least ten times in the past year, the lawsuit says.

In 2021, Combs said he was informed that all of Diageo’s agave plants were allocated to other brands, forcing DeLeon to scramble to find suppliers in the more expensive spot market. Combs says Diageo also made unilateral decisions that harmed the brand, including discontinuing popular 375-millileter “half bottles" and launching a redesigned bottle with no marketing support.

Combs claims Diageo’s decisions were often tinged with racism. He said he was adamant that DeLeon not offer flavored versions until customers had more time to learn about the brand. But Diageo went ahead and developed a watermelon flavor, even though Combs had previously warned the company to be careful about the racist history of watermelon in a brand aimed at Black consumers.

By Associated Press