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Netflix plans interactive spaces at shopping malls

PHILADELPHIA — “Bridgerton’s” Regency era, the dark 1980s sci-fi setting of “Stranger Things” and “Squid Game’s” death-defying obstacles are all coming to a new entertainment space in King of Prussia in 2025.

The Netflix House is a “fan fever dream” that will have interactive spaces built around the streamer’s most popular titles.

According to a news release, the experiences will include immersive games, merch shops and food.

The two-story venue will open at the former Lord & Taylor department store space late next year. The KOP location will be one of two Netflix House locations opening globally. The second one will be in Dallas.

While there are dozens of stand-alone Netflix experiences across 25 cities, chief marketing officer Marian Lee said that Netflix House is a step up in size and enchantment.

“Netflix House represents the next generation of our distinctive offerings,” Lee said in a statement. “The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”

Construction on the 120,000-square-foot venue at KOP is underway. Along with the space’s games and photo ops, there will be “eye-popping” sculptures and a mural featuring popular Netflix’s characters.

Tina Garzillo, the chairperson of the Upper Merion Township Board of Supervisors, said it was clear from the first exploratory meeting with Netflix executives in 2023 that there was high interest in the space.

Garzillo said Netflix executives selected King of Prussia Mall for its slew of retailers, high foot traffic, and major road convergence. And given the concept of Netflix House, she and other township leaders believe the venue could be an “exciting” addition to the mall.

“Netflix House brings to King of Prussia exciting themed experiences to be enjoyed in person,” she said.

For updates on the venue’s opening, visit netflixhouse.com.

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