This fall, Hollywood tries to balance box office with the ballot box
NEW YORK — Three weeks after the U.S. presidential election in November, Ridley Scott will present his latest big-screen opus. “Gladiator II” returns the prodigious filmmaker to ancient Rome for a story about a power, the survival of Rome and the fate of democracy.
“Hopefully,” Scott says, “it will be a good omen.”
This fall, Hollywood will be trying — with everything from swaggering historical epics like “Gladiator II” to the high-seas adventure of “Moana 2” — to capture the nation’s attention at a time when much of it will be directed at the polls.
Already, Hollywood has played a co-starring role in the election. The Democratic Convention in August was packed with stars like Oprah Winfrey. Republican vice-presidential candidate, JD Vancey, was first introduced to many by the 2020 big-screen adaptation of his “Hillbilly Elegy.” And it was George Clooney, who this month stars in the Apple Studios film “Wolfs” alongside Brad Pitt, who was one of the most prominent voices to urge President Joe Biden to step down from the race.
Hollywood, famously progressive, has always had to strike a balance between the liberal leanings of the majority of its creatives with the big-tent demands of pop culture. In recent years, that’s grown increasingly tricky.
At the same time, the movie industry, after several years hobbled by pandemic and strikes, is striving to recapture its all-audiences populism — and all the billions that can come with it. Disney chief Robert A. Iger last year signaled the need “to entertain first,” adding “it’s not about messages.”
This past summer, Disney led Hollywood out of a box-office slump with a pair of billion-earners in “Inside Out 2” and “Deadpool vs. Wolverine.” Ticket sales for the summer rose to $3.7 billion, according to Comscore — less than the traditional $4 billion benchmark but significantly better than initially feared after a painfully slow start.
One of the fall’s likeliest candidates to continue the trend is “Moana 2.” Dwayne Johnson, who returns as the voice of Maui, earlier this year said he wouldn’t endorse a candidate in the election out of concern for the division it would cause.
Like many of the films opening this fall, “Moana 2” (opening Nov. 27), as a story about a strong female protagonist and a celebration of Pacific Islander culture, could resonate very differently, depending on the outcome of the election.
“If it resonates for people in a different way, I can’t control that,” says Dana Ledoux Miller, who directed “Moana 2” with David Derrick Jr. and Jason Hand. “I’m so excited about what this story is and what it means to be a person in a community who wants something more for the world they live in and for the future. We’ll see what happens, but the movie is what it is.”
Movies this year have largely only approached political themes from a distance. “Civil War,” by Alex Garland, imagined the U.S. in all-out warfare. “War Game,” directed by Tony Gerber and Jesse Moss, gathered real political figures for an insurrection simulation.
But “The Apprentice ” will offer the movie version of an October surprise. The film, the release of which was announced just last week, stars Sebastian Stan as a young Donald Trump under the tutelage of Roy Cohn (Jeremy Strong). The Trump campaign has called it “election interference by Hollywood elites.” Its director, Ali Abbasi, argues filmmakers have a responsibility to face current politics head-on.
“I’ve been hearing a lot: Let’s make a movie about the Second World War or the Civil War — just go back in time,” says Abbasi. “They say a Civil War movie is a good metaphor for the way our society is now. I’m like: Our society is extremely exciting, complex, complicated, has huge problems and opportunities. Why not address them? We have a (expletive) responsibility.”
As usual this fall, studios will trot out a new wave of awards contenders. Unlike last year, when Christopher Nolan’s “Oppenheimer” came into the season the clear favorite, no such frontrunner has yet emerged. At the Venice, Telluride, Toronto and New York film festivals, notable premieres include Todd Phillips’ anticipated sequel “Joker: Folie à Deux,” Edward Berger’s “Conclave,” Marielle Heller’s “Nightbitch,” Malcolm Washington’s “The Piano Lesson,” Steve McQueen’s “Blitz” and LaMell Ross’s “Nickel Boys.”
Standouts from earlier festivals will also mix in, like Sean Baker’s Palme d’Or-winning “Anora” and Jacques Audiard’s “Emilia Pérez.” But, at least for now, the Oscar race appears wide open.
