Tod DiMinno, 54, of Harmony, was last seen Wednesday afternoon at his gift shop, Harmony Emporium, and was reported missing Friday, Sept. 30.

Sierra Reynolds, of Portersville, a longtime friend of DiMinno, said she and many others are concerned for his safety after he didn’t pick his daughter up at her school bus stop Friday.

“It's just not normal for him to leave his daughter like that,” Reynolds said. “People are very concerned for him.”

According to Reynolds, DiMinno was driving a borrowed a red Honda Civic sedan at the time of his disappearance. The vehicle also is missing.

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