The American Red Cross of Greater Pennsylvania is kicking off its annual Red Cross Month celebration.

All who give blood or platelets March 1 through 24 will get a $10 e-gift card to a pet supply merchant, plus be automatically be entered for a chance to win a $3,000 gift card.

Red Cross Month is a national tradition that began in March 1943 when President Franklin D. Roosevelt issued the first Red Cross Month proclamation — and each U.S. president has followed ever since.

Those who donate on March 27 will be part of the 10th annual Red Cross Giving Day, which aims to rally 30,000 supporters nationwide to help provide shelter, food, relief items, emotional support and other assistance for people affected by disasters big and small.

More details about the gift card giveaways can be found at rcblood.org/Pets.