Queen Elizabeth II

LONDON — A portrait of Queen Elizabeth II by renowned British photographer David Bailey has been unveiled to mark the monarch’s 88th birthday.

The black-and-white photograph, taken at Buckingham Palace in March, shows the queen smiling broadly. Bailey described his subject as a “very strong woman” with “very kind eyes with a mischievous glint.”

The portrait, unveiled Sunday for the queen’s birthday today, was commissioned for a government campaign to promote Britain’s heritage and tourism to potential visitors.

Britain’s monarchy and royal history is one of the biggest drivers of its tourism industry.