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The 1980s: Decade of transitions, television and AIDS

AMERICA BY THE DECADES | National News Roundup

It all started without cell phones, minivans or Chicken McNuggets.

But Americans would soon have all of these—along with CDs, shoulder pads and Friday nights at the local mall.

Americans also soon had a new cultural lexicon. Things were “cheesy,” “cool” or “bogus.” We learned how to “chill” and to “book it” when late for work or school. We asked for “Bueller…Bueller?” and wondered, “Where’s the beef?”

Welcome to the 1980s.

Americans’ cassette library included acts like Blondie, Barry Manilow, the Oak Ridge Boys, the Village People and “Good Times” disco band Chic, who headlined Dick Clark’s 1980 New Year’s Rockin’ Eve. The special was hosted by 19-year-old “Happy Days” star Erin Moran and 19-year-old “Dukes of Hazzard” star John Schneider.

But a big decision lay on the horizon. With a stagnant economy and 53 Americans held hostage in Iran, citizens were preparing for a high-stakes 1980 presidential election that pitted incumbent President Jimmy Carter of Georgia against former California Gov. Ronald Reagan.

By the end of the decade, Americans were buying personal home computers, world population surpassed 5 billion for the first time and Mr. Gorbachev had torn down his wall.

So, dust off your boom box: it’s time to celebrate the totally awesome 1980s. Cool beans!

Oprah Winfrey appears at the wedding of Maria Shriver and Armold Schwarzenegger, at Hyannis, Mass., on April 26, 1986. Associated Press file photo
Culture and Entertainment: An age of television

The television set was the focal point of many American living rooms in 1980.

Some lucky families enjoyed programs on a new wood-paneled 1980 Magnavox “Touch-Tune” color TV console. The boxy unit featured nifty push buttons instead of rotary knobs.

A March 1980 cliffhanger left many Americans asking, “Who shot J.R.?” all summer. Nearly 90 million of them—about 76% of all U.S. households with television sets, according to Nielsen—tuned in to America’s number one show to find out that November.

FILE - Cast members of the television series "M*A*S*H" take a break on the set during taping in Los Angeles on Sept. 15, 1982. The actors, from left, are, William Christopher, Harry Morgan, Mike Farrell, Alan Alda, and Jamie Farr. Associated Press file photo

That viewership record would stand until February 1983, when an incredible 106 million viewers tuned in to say a 2.5-hour goodbye to Col. Sherman T. Potter, Capt. B.J. Hunnicutt, Major Margaret J. “Hot Lips” Houlihan and Capt. Benjamin Franklin “Hawkeye” Pierce of M*A*S*H — a series that famously lasted eight years longer than the Korean War during which it was set.

The 1980s also brought an expansion of cable television, with CNN, BET, MTV, The Disney Channel and others making their debuts.

In another debut, The Oprah Winfrey Show launched Sept. 8, 1986. The influential daytime talk show would run for 4,561 episodes, through May 2011, with an estimated 46 million viewers each week, according to Nielsen figures.

Florence Griffith Joyner falls to her knees in a prayerful manner on Thursday, Sept. 29, 1988 in Seoul after taking the 200-meter Olympic final in a world record 21.34. It was the second world mark for the U.S. athlete, having shattered the record 90 minutes earlier in her semifinal heat with a 21.56. Associated Press file photo
Sports: An Olympic “miracle” and other milestones

Amid ongoing Cold War tensions between the U.S. and the Soviet Union, a Feb. 22, 1980, hockey game in Lake Placid, N.Y., took on unexpected significance.

The game pitted a young U.S. national team against the four-time defending champs in a semi-final medal round of the 1980 Winter Olympics.

U.S. team captain Mike Eruzione scored the winning goal with 10 minutes left, to beat the Soviets 4-3—a “Miracle on Ice” that is regarded as one of the most dramatic upsets in Olympic history.

The U.S. went on to win the gold against Finland.

Summer Olympians would not be so lucky, however.

The U.S. was one of 65 countries to boycott the 1980 summer games in Moscow, a protest of the 1979 Soviet invasion of Afghanistan under U.S.S.R. General Secretary Leonid Brezhnev.

Summer Olympians would have their chance in Los Angeles (1984) and Seoul (1988). But none of them could catch American sprinter Florence Griffith Joyner.

The “fastest woman ever recorded,” Griffith Joyner still holds world records in the women's 100 meters (10.49 seconds) set July 16, 1988, at the Olympic trials in Indianapolis, and the women’s 200 meters (21.34 seconds), set Sept. 29, 1988, at the Olympic games, where she won three gold medals and a silver.

Griffith Joyner later served as co-chair of the President's Council on Physical Fitness and Sports. She died of an epileptic seizure in 1998 at age 38.

FILE - In this Feb. 22, 1980, file photo, the U.S. hockey team pounces on goalie Jim Craig after a 4-3 victory against the Soviet Union in a medal round match at the the 1980 Winter Olympics in Lake Placid, N.Y. The United States upset the mighty Soviets in a breathtaking moment freighted with the tension of the Cold War. After four decades, nobody is willing to stop talking about perhaps the greatest David over Goliath moment in the history of sports. Associated Press file photo
Environment: Mount St. Helens volcano erupts

In another record-breaking event, the 1980 eruption of the Mount St. Helens volcano was the costliest in U.S. history—a record $1 billion ($3.8 billion in 2024 dollars), according to the U.S. Geological Survey—and claimed 57 lives.

The Scamania County, Washington, volcano erupted over the course of seven weeks beginning in March 1980. A catastrophic lateral explosion on May 18 sparked the largest landslide in recorded history, according to the USGS, with a shocking average depth of 150 feet and a speed of 70-150 miles per hour.

An ash plume reached 80,000 feet and dropped ash across 11 states and parts of Canada, according to the USGS.

The area is now preserved as the Mount St. Helens National Volcanic Monument, a property of the U.S. Forest Service.

Mount St. Helen's erupts on July 22, 1980 in Washington State. Associated Press file photo
Crime: Attempted assassination of President Ronald Reagan

President Ronald Reagan was close to death following a March 30, 1981, assassination attempt outside the Washington Hilton Hotel. Reagan had delivered a lunchtime speech to members of the AFL-CIO at the hotel.

Motivated by an obsession with actor Jodie Foster, gunman John Hinckley Jr. wounded Reagan and three others, including Press Secretary James Brady, who suffered devastating injuries including brain damage and partial paralysis due to a shot in the head.

Reagan was rushed to George Washington University Hospital, which he entered unassisted, according to reports by the U.S. Secret Service. After collapsing inside, surgeons were able to remove the bullet and repair the president’s punctured lung and other injuries.

Known for his sense of humor, the president later recalled that he told his wife, Nancy, “Honey, I forgot to duck,” as he awaited treatment in the emergency room. On the operating table, he addressed the medical team, saying, “I hope you are all Republicans,” to which one doctor replied, “Today, Mr. President, we are all Republicans.”

Hinckley was found not guilty by reason of insanity in 1982 and confined to St. Elizabeths Hospital in Washington, D.C. He was released in June 2022.

FILE - President Ronald Reagan waves and then looks up before being shoved into the President's limousine by secret service agents after being shot outside a Washington hotel, March 30, 1981. The assassination attempt of former President Donald Trump has parallels to the last time a president or presidential candidate was wounded — in 1981 when Ronald Reagan was nearly killed by an assailant's bullet. Reagan's life was spared thanks to the quick actions of a Secret Service agent and the skill of doctors and nurses at a Washington, D.C., hospital. (AP Photo/Ron Edmonds, File)

The Brady Handgun Violence Prevention Act, commonly known as the Brady Bill, requiring background checks and a waiting period for handgun purchases, was signed into law by President Bill Clinton in 1993.

Milestones: First woman named to the U.S. Supreme Court

Just three months after his return to duties, President Ronald Reagan nominated Sandra Day O’Connor to fill a seat on the U.S. Supreme Court.

The 51-year-old Arizona superior court judge received unanimous Senate approval to replace retired Justice Potter Stewart. O’Connor was the first woman to serve on the nation’s highest court.

A 1952 graduate of Stanford Law School, O’Connor faced discrimination in her early career. Unable to find a position with a law firm, she elected to work for no money in a county attorney’s office, where she shared space with a secretary, according to a 2013 interview with NPR.

On the Supreme Court, O’Connor, a moderate conservative, was known as a swing vote who could side with liberal justices, especially in equal protection cases. In 1982, she joined liberal justices in deciding Plyler v. Doe. The decision protected education for undocumented immigrant children under the Fourteenth Amendment.

Six years before her 2006 retirement, O’Connor cast the deciding vote in Bush v. Gore, deciding the disputed presidential election of 2000.

Onlookers watch as almost 1,500 quilt panels bearing the names of New York area residents who have died of AIDS are unfolded on the Great Lawn in New York's Central Park Saturday, June 25, 1988. The panels, which are expected to be incorporated into the National Names Project AIDS Quilt, include 75 bearing the names of metropolitan area babies. Associated Press file photo
Health: The AIDS epidemic

Few understood what was happening as a strange and devastating health condition spread primarily among homosexual men in New York and California in the early 1980s.

Reports of an unusual pneumonia, rare cancers and other diseases led the CDC to investigate as reports in the press raised alarm bells.

The term AIDS, for Acquired Immune Deficiency Syndrome, was adopted in 1982.

The emergence of the virus among the gay community, paired with fear and misunderstandings in the general public, created a stigma around the disease. It wasn’t long, however, until the disease spread to the general population through blood transfusions, shared needles and unprotected sex.

In 1984, teenager Ryan White, of Kokomo, Ind., was barred from his school after being diagnosed with AIDS. White had contracted the disease during treatment for hemophilia. The opposition from the school board and other parents in the district boosted public sympathy and understanding of the disease.

The following year, the death of actor Rock Hudson generated more attention.

Dr. William B. Walsh, president and chief executive officer of Project Hope shakes the hand of AIDS victim Ryan Wayne of Ciero, Indiana, in Washington, Thursday, March 4, 1988. White, who attends Hamilton High High School, testified before the Presidential Commission on the Human immunodeficiency Virus Epidemic. Associated Press file photo

The CDC and others developed a blood test for HIV in 1985 and the first HIV medication in 1987, though more effective treatment would come in the next decade.

By the end of the 1980s, the World Health Organization reported that at least 100,000 individuals in the U.S. and 400,000 worldwide had contracted the disease.

Disaster: Explosion of the Space Shuttle Challenger

Schoolchildren were glued to classroom televisions as the Space Shuttle Challenger exploded 73 seconds after liftoff on Jan. 28, 1986, with schoolteacher Christa McAuliffe and six others on board.

The high school social science teacher from Concord, N. H., was selected through NASA’s Teacher in Space Project. McAuliffe was chosen from more than 11,000 applicants.

In a somber address, President Reagan announced the death of the “Challenger Seven” from the Oval Office.

The disaster resulted from the failure of a seal on the solid rocket booster. Flames from the booster damaged the external fuel tank, which collapsed and exploded at an altitude of 46,000 feet.

Music: Hip-hop and the “King of Pop”

The late 1980s was a golden age of hip-hop. The genre transformed popular music and pop culture with stars like Public Enemy, Salt-N-Pepa, Queen Latifah, A Tribe Called Quest and Boogie Down Productions, among many others.

Those in doubt need only to recall Run-D.M.C.’s 1986 cover of Aerosmith’s 1975 hit “Walk This Way” to appreciate the impact. The new version outperformed the original, according to Billboard, and was played on both urban and rock radio stations.

Some artists emphasized Black nationalism themes and issues plaguing African American communities such as violence, addiction and economic disenfranchisement.

Others, like “Parents Just Don’t Understand” singers DJ Jazzy Jeff & the Fresh Prince, a Grammy-award winning duo featuring Will Smith, and MC Hammer, who premiered his “U Can’t Touch This” hit on The Arsenio Hall Show in 1989, were known for party-oriented music focusing on social themes and relationships.

A number of prominent musicians built on their fame to launch successful business and entertainment careers—becoming household names.

In addition to Smith’s illustrious Hollywood career, LL Cool J—short for Ladies Love Cool James—became a successful actor and entrepreneur. Ice Cube, a veteran of the group N.W.A., became an actor and producer.

But none of these acts could dethrone the “King of Pop,” Michael Jackson, the single most successful musician of the 1980s.

First performing in 1964 at the age of 5 as part of sibling group The Jackson 5, Jackson’s solo career produced 10 albums, five soundtracks, and more, accounting for more than 500 million records sold worldwide, according to the Radio Industry Association of America.

His groundbreaking 1982 album Thriller won a record eight Grammys and has sold 70 million copies, the best-selling album of all time, according to the RIAA. His follow-up album, Bad (1987), sold more than 35 million copies worldwide.

Videos such as “Billie Jean” and “Beat It”—but especially “Thriller”—not only raised the bar for narrative complexity and production quality but also introduced new fashion trends and popularized dance moves. Moonwalk, anyone?

Business: What’s old is not new again

With new lingo, sports and music challenging the status quo, Americans of the 1980s wrestled with a generational shift. Most of these changes were greeted enthusiastically, but discarding the wins of the past led to several historic marketing failures.

As the “Cola Wars” between another “king of pop” and perpetual runner-up Pepsi peaked in the 1980s, Coca-Cola took the drastic step of reformulating its eponymous product.

“New Coke” was introduced to just about everyone’s dismay in April 1985, but the plan backfired. Dismal sales and public backlash prompted a hasty retreat, and the product was abruptly replaced with “Coca-Cola Classic” in July.

Coca-Cola Company announced the original formula “Classic” Coke would return at an Atlanta press conference July 11, 1985. Associated Press file photo

Not to be outdone, General Motors suffered an even bigger failure in 1988 with the “New Generation of Oldsmobile” campaign.

Founded in 1897, Oldsmobile was one of the oldest automotive brands in the world. Sales peaked between 1983 and 1986 with more than 1 million units sold per year.

In another “textbook” advertising failure, the company adopted the “not your father’s Oldsmobile” slogan, alienating its loyal base and failing to attract new customers. The blow proved fatal, accelerating a decline in sales until the brand was discontinued in 2004.

Unlike Oldsmobile, another General Motors brand — Cadillac — survived, thanks, perhaps, in part to the perceived commitment to old and new generations alike. The lesson was not lost to Don Henley of the Eagles, who observed a “Dead head sticker on a Cadillac,” in his 1984 hit, “The Boys of Summer.”

Saying goodbye to a generation of greats

Speaking of generational shifts, America lost many of the icons of previous decades in the 1980s, including:

  • trailblazing Jamaican reggae singer Bob Marley (1945-1981), of skin cancer;
  • “Miracle on 34th Street” actor Natalie Wood (1938-1981), who drowned under mysterious circumstances;
  • “Rear Window” actor Grace Kelly (1929-1982), wife of Prince Ranier III of Monaco, following an automobile crash;
  • singer Karen Carpenter (1950-1983), from complications of anorexia nervosa;
  • musician and child actor Ricky Nelson (1940-1985), in a fiery airplane crash;
  • 101-year-old “God Bless America” and “White Christmas” composer Irving Berlin (1888-1989);
  • and of course iconic English singer John Lennon (1940-1980), founder of the Beatles, who was murdered in New York City in 1980. His widow, Yoko Ono, scattered his ashes in New York’s Central Park.

Katrina Jesick Quinn is a contributing writer for the Butler Eagle and a professor at Slippery Rock University. She is an editor of From the Arctic to the Orient: Adventure Journalism in the Gilded Age (McFarland) and The Civil War Soldier and the Press (Routledge).

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