Hillary Clinton announced Sunday that she is making a second run for the presidency.

She did so by way of a feel-good video that brought to mind the MakeItHappy TV commercials created for soft-drink giant Coca-Cola, which issued “a call to action to promote positivity both online and in the real world.”

The former secretary of state, former two-term U.S. senator from New York and former first lady didn’t mention her resume during her two-minute, 15-second spot; she didn’t even appear in her video until the last 30 seconds or so.

Instead, she enunciated her views through the everyday Americans she featured in her online announcement — people of all ages, races, genders and sexual orientations looking hopefully toward the near future.

“My daughter is about to start kindergarten next year,” said a young mom. “My brother and I are starting our first business,” said two Latino entrepreneurs. “I’m getting ready to retire soon,” said a grandmotherly woman. “I’m gonna be in the play, and I’m going to be in a fish costume,” said a cherubic child.

Finally, Clinton appeared on screen. “I’m getting ready to do something, too,” she said, smilingly. “I’m running for president.” Everyday Americans like those that appear in her video “need a champion,” she said. “So you can do more than just get by. You can get ahead.”

We find Clinton’s understated announcement rather effective.

Indeed, not only did she soften her image — if only for her announcement video — she also sounded a populist message that almost certainly will resonate with many Americans — that the American Dream belongs not just to “those at the top.”

Of course, one well-made video does not a successful presidential campaign make. And though Clinton is the odds-on-favorite to be the Democratic Party’s 2016 presidential nominee, there are many months to go before the Democrats’ convention in Philadelphia.

In the meantime, the former secretary has more to do between now and then about such controversies as the disappearance of thousands of her State Department emails, still-unanswered questions about Benghazi and meetings between high-level State Department officials and foreign donors to the Bill, Hillary and Chelsea Clinton Foundation while she was still secretary of state.

But for now, Clinton has gotten her second presidential campaign off to a good start. We shall see if she can sustain the momentum.