Report: Peloton pauses production on bikes, treadmills
NEW YORK — Peloton’s shares tumbled on Thursday after a media report said the exercise and treadmill company was temporarily halting production of its connected fitness products amid waning consumer demand.
Shares fell nearly 24%, or $7.62 to $24.22 on Thursday on the report.
Peloton plans to pause production of its main stationary bikes for two months, from February to March, according to CNBC, citing confidential documents.
The news site said that it already halted production of its more expensive Bike+ in December and will do so until June. It won’t manufacture its main treadmill machine for six weeks, beginning next month.
And it doesn’t anticipate making any of its more expensive Tread+ treadmill machines in fiscal 2022, according to CNBC.
The move is the latest in a string of bad news for Peloton, which was one of the early pandemic success stories.